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Low CPM on one post only

Marissa

I've recently noticed that one of my most popular posts this month is not making any revenue, and I'm not sure why. The CPM on most of my posts is averaging around $1, while this post is only .30 CPM. Even with 323 views this month I have zero revenue. I'm wondering if the ads are even showing up on this page? Is there an easy way to check this? 

See post #2 in this list.

 

 

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Comments

5 comments

Date Votes
  • Support
    • Journey Support Team

    Hi Marissa , which website is this in reference to?

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  • Marissa

    I just checked and it doesn't look like any ads are showing up on any of my posts on desktop! Are you able to check what's going on there and let me know how I can fix it? Do you think that's what's going on with the post above? 

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  • Support
    • Journey Support Team

    Marissa Thanks for providing that link. It looks like ads are displaying as expected on that post. Posts with lower traffic can, on occasion, see odd metrics due to rounding errors. That said, the total earnings for your impressions will always be accurate, as we take this number directly from the ad server. 

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  • Marissa

    Why are my ads not displaying at all when on desktop? There are no ads when I check via desktop. 

    Also- how is it normal to have over 300 visits to that page and zero revenue?

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  • Support
    • Journey Support Team

    Hi Marissa! I had a few people check, and the team is seeing ads display on desktop normally (see my own screenshot below). It's possible you're running an ad blocker extension or some other extension that's preventing ads from loading. You can always try in a different browser or incognito window.

    It's normal for not all sessions to earn the same. When I look at the data for that post, the overall earnings look correct based on impressions and CPM when compared to your other posts, so everything looks alright on our end. And as Ryan mentioned, your total earnings for your impressions will always be accurate since we take this number directly from our ad server.

    Hope this helps!

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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