When your site is ready to grow its ad revenue potential, one of the key steps is joining the Google Multiple Customer Management (MCM) program. This article walks you through what MCM is, why it matters for your site, and how to complete the application process.
What is Google MCM
Google Multiple Customer Management (MCM) is the official framework Google uses to allow ad management companies, like Journey, to manage Google Ad Manager (GAM) inventory on behalf of publishers.
Under MCM, there are two roles:
- Parent Publisher: The ad management company (Journey) that holds and operates the GAM account.
- Child Publisher: You, the individual publisher whose site inventory is managed through Journey’s GAM account.
When you’re invited to apply as a Child Publisher, it’s Journey’s way of setting up the official connection that Google recognizes and supports, so your site can benefit from expanded ad partnerships.
Why MCM Matters for Your Site
Once your site is approved through Google MCM, it becomes eligible for additional spend from Google and other advertising partners. This means:
- Higher CPMs from a broader pool of advertisers
- Stronger overall RPMs for your site
MCM approval is an important milestone toward maximizing your site’s earning potential.
How To Get Approval
The MCM application process is straightforward and takes place right inside your dashboard. Read more on how to apply.