With ConsentManager’s IAB-framework-based solution, your Consent Management Platform is fully integrated with your Journey ads.
WHAT IS IT?
The CMP (Consent Management Platform) is a consent pop-up that will show to countries governed by European privacy laws including GDPR, PECR, e-Privacy Directive, and various industry frameworks, including TCF (Transparency and Consent Framework) for the EU and GPP (Global Privacy Platform). This allows readers to opt in or out of data collection in an easy-to-read, easy-to-use, customizable platform.
Here’s what your reader will see
WHAT HAPPENS IF THE READER ACCEPTS?
If your reader Accepts, they'll be shown personalized ads. Personalized ads are relevant to the reader and are based on whatever data has been collected.
IF YOUR READER MANAGES SETTINGS
If your reader chooses to manage their settings, they are able to actively opt in and out of both consent and “legitimate interest”. They also have the ability to Reject All.
“Legitimate interest” means that the data was required to conduct business, as long as it doesn’t harm the person’s privacy rights. Now users can opt out of when data is processed on this basis.
Manage Settings:
Should a reader choose to 'Reject all', they would not be served personalized ads, but they will see contextual ads. If a reader who has opted out changes their mind and wants to opt in, they can change their preferences in the "Manage Preferences" link in the footer of the site.
WILL THIS IMPACT MY AD REVENUE?
During testing we found that consent rates and monetization were comparable with the prior Journey CMP solution.
Each site will be unique, but we are very hopeful that this will continue across all of Journey's partner sites.
HOW DO I ENABLE IT?
Journey enables the display of the CMP by default for all publishers. This requires no setup on your part, however we do require a link to your site’s privacy policy.
Add Your Privacy Policy Link
Make sure you have your Privacy Policy updated, and that the link is in your Journey settings.
Your CMP links to your privacy policy, so this is not optional! There are also several bidders that will not spend on your site without a Privacy Policy in place, so it can impact your revenue as well.
HOW OFTEN WILL IT SHOW?
The consent will show once per EU visitor, and is good for up to 6 months, unless any of the following happens.
- Journey's vendor list is updated
- A user's cookies are cleared
If those items happen, the popup will display again to ask the reader for an updated consent.
We will be doing our best to limit vendor changes on our side.
HOW DO I TEST IT NOW?
If you're curious and would like to run a test, we recommend using a VPN to simulate browsing from a country in Europe.
You can also append ?test=gdpr to the end of the url to force the modal to show.
AM I ALL SET WITH PRIVACY COMPLIANCE NOW?
Utilizing the provided Consent Management Platform can support compliance efforts related to display and video advertising, but this is likely NOT all you need to do to be fully compliant.
Please make sure that things like affiliate links, your email marketing services, sponsored campaign tracking pixels, giveaways, and ANYTHING on your site that collects data about your readers has been looked at and taken care of.
THIS IS NOT LEGAL ADVICE
Please contact a lawyer for specific recommendations on becoming fully compliant with European privacy laws including GDPR, PECR, e-Privacy Directive, and various industry frameworks, including TCF (Transparency and Consent Framework) for the EU and GPP (Global Privacy Platform ). Each site and situation is unique, and we cannot give legal advice.