Adding videos to your site in a meaningful way can be a great addition to your content. Most people don't visit blogs to watch videos, but they may watch videos on a blog to better understand your topic or tutorial.
Video Content That Can Add Value
If you are going to add video to your content, it should provide value to your readers. Google recommends creating a separate page for video content, where the video is the main focus of the page.
If you have created video content that is a meaningful companion to your written content, you can add that video content to your site using any of the following resources and tutorials.
- How to embed a video or playlist from Youtube.
- Embedding video with Vimeo
- 3 Easy Ways to embed a video in WordPress
- Embed a Instagram post or Reel
- Embedding videos from TikTok
- Embedding videos from Facebook
- For recipe content, embed post-specific videos in the recipe or how-to card. This allows you to take advantage of the video schema in the card.
- Only if you're not using a recipe or how-to card, do we recommend placing the embed code in your content in the place your reader is most likely to interact with it. Video embedded in the first screenview can seriously impact pagespeed.
- Make the best quality videos you possibly can.
- Video embeds can be heavy, so be sure to periodically check Google PageSpeed Insights to make sure any post with an embed is well-optimized, and lazy load video embeds where you can.