October 2025 RPMs

A Quick Note on October RPM - 

As we kick off Q4, RPMs have seen a softer start across the industry. This early dip is consistent among most larger web publishers and appears to be driven by broader external market factors. That said, we’re already seeing early signs of improvement — Prime Days, for example, tend to provide a noticeable boost. We expect performance to continue gaining momentum as we move further into the month and quarter as a whole.

Optimizing for strong performance is always top of mind, and our team is actively monitoring trends to help ensure a successful close to 2025. If you're looking to improve performance as we head further into Q4, here are a few helpful resources to get you started:

• 🔧 Recommended: Conflicts and Compatibility
  Ensure there’s nothing on your site interfering with the ad script, as this can directly affect performance, which can impact RPM. 
• Impressions: What They Say About Your Site’s Performance
• Why All Sessions Do Not Earn the Same
• Optimizing Your Content
• To improve reporting accuracy, we also recommend setting your GA4 to EST/New_York time, which aligns with our ad server time zone. 
• Our 2024 Q4 Check-in with optimization tips