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Some Posts Have Almost No Impressions Per Pageview

Rachel Rodda

I have had Journey installed for over 6 months now and I have some posts that have almost 0 impressions per pageview. I have checked that the script is running on the posts, and there are no script exclusions running on these posts. When I open the posts, ads load on the post. 

Why would this be happening and how can I fix it? An example of a few posts below.

 

 

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Comments

3 comments

Date Votes
  • Support
    • Journey Support Team

    Hey Rachel Rodda - seeing lower impressions on certain posts can be due to several reasons:

    - Traffic to these posts isn't being monetized. One of the more popular reasons could be the traffic coming from outside the US/UK/EU.
    - Advertisers aren't bidding on the posts in question. 

    This isn't something to be concerned, about, it likely just means that advertisers aren't currently bidding on the posts in question. 

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  • Rachel Rodda

    The traffic is coming from US readers via Bing Search - which is why I think it is very unusual there are no ad impressions.  One post in particular has 0 impressions - when all other posts have 5 impressions and upwards. So I'm not sure your reasoning makes sense in this instance. Is there any way to check there are no technical reasons why ads are not displaying for some reason?

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  • Support
    • Journey Support Team

    Rachel Rodda I checked the posts in question and I can confirm that ads are properly serving. Impression data is tracked using a separate set of tools vs. Pageview data. Pageviews can be easily ‘spoofed’ by bad traffic (for example, bot traffic) while impression data is almost impossible to spoof. 

    In this case, you could have your host check to see if the traffic you're seeing from Bing is bot traffic, if you're considering looking into this further. 

    Additionally, I did notice that one of your examples in your screenshot is for your homepage - this page typically does not monetize well, and, in the case of Journey, we don't place in-content or sidebar ads on these pages. 

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Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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