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BAD RPM WITH HIGHER SESSION

VP

Hey,

I've had ads turned on for almost 7 months now, but I've noticed a drop in RPM since the end of January 2025. It has decreased from a high of $37 to around $11–$15 recently, even now in Q2.

The blog focuses on lifestyle topics, including quotes, finances, crafts, food, and related content. A friend with a similar niche is currently seeing RPMs between $30 and $60 across Q1 to Q4.

I'd really appreciate any insights or suggestions you might have.

Thank you,
VP

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Comments

3 comments

Date Votes
  • Senthilkumar Palani

    Same here. My sessions are increasing, but earnings is decreasing every month.

    -1
  • Support
    • Journey Support Team

    It's important to note that not all sessions will monetize at the same rate. Advertisers will pay differently based on location, device, where the session originated from, etc. Just as an example: Facebook traffic from France won't monetize at the same rate as organic Google traffic from the U.S. 

    I'd recommend taking a look at your CPM to see if it has fluctuated in the last month and if it has had any major changes. 

    0
  • Anas Khan

    Senthilkumar Palani your site approved by adsense or not? Your site direct approved by mediavine?

     

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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