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Low RPMs since domain change/rebrand

Jessica McGinn

A few weeks ago, I went through a rebrand and a domain change.  I moved from thekindofcraftymom.com to thecraftychristianmom.com.  Since then, my RPMS have been MUCH lower.  Is this normal?  When can I expect to see them return to where they were? And is there anything else I can do to improve RPMs right now?

Also, I did already email help@journeymv.com and update them on the new domain, so that is already taken care of!

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Comments

1 comment

Date Votes
  • Support
    • Journey Support Team

    Hey Jessica - I can jump in here! Advertisers value domain history as a signal of credibility and audience quality. When you rebrand you're essentially hitting the reset button on what they know about your site. You’re rebuilding that trust and demonstrating all over again that you’re a high-quality, reliable content creator. So a drop in RPM after a rebrand is normal - if not expected. 

    How fast a site recovers varies from site to site and the advertiser themselves so there isn't a set timeframe. 
    When I look at your site I see ads serve as expected so the next best thing to do is to make sure there aren't any conflicts with your Journey script and that your posts are as optimized as possible

     

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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