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Journey and GA4 Consent Analytics

Dan Ericsson

Hi,

I've noticed since the day I activated Journey my GA4 numbers dropped significantly but my Grow Analytics/Jetpack numbers remained as expected.

Some sleuthing has revealed that GA4 isn't tracking these because it's not getting consent signals from Journey in the way that it was from Complianz, who I used for a cookie pop-up before Journey - so it's only registering the non-EEA traffic which makes up the smaller bit of my numbes.

I appreciate Journey doesn't need consent mode, but do you have any guides to fixing this issue? Since Journey also switched to GA4 analytics my stats make little sense.

Kind Regards,

Dan at www.thefinancialwilderness.com

 

 

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Comments

3 comments

Date Votes
  • Support
    • Journey Support Team

    Hey Dan Ericsson!

    Since the Journey CMP isn't compatible with consent mode, you may want to use a secondary CMP to collect the GA4 consents you’re looking for. Complianz can be used as long as the TCF setting is disabled, or you could try other CMP solutions as well.

    Since Journey 100% covers your site for the display advertising portion of GDPR, you’re all set as far as ads are concerned — but consents you may need outside of display advertising may require an additional CMP. If you have any questions, you can feel free to refer to this open thread, as well as this thread. Thanks!

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  • Dan Ericsson

    Thanks Support that's really helpful and understand the issue - I hadn't appreciated the Journey CMP didn't cover this but that explains.

    What I can't see in those threads is if it's possible to get Journey and GDPR combined in a single pop up for the user - do you know if Complianz's pop up can be integrated with Mediavine's (or any other CMP provider?)

    Had deactivated Complianz on the basis of not wanting my users to be put off by two pop ups, so keen from a user experience side to find a better way to manage it.

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  • Support
    • Journey Support Team

    Great question, Dan Ericsson – there currently isn't a way to integrate the Journey CMP with other CMP providers. If you need to collect consents that aren't covered under the Journey CMP, you'll have to use a secondary CMP solution.

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