Skip to main content

RPM Dropping

Shama Shafiq

Hi, when i joined Journey the RPMs were better than other networks. However, since last 2 weeks the RPMs are dropping everyday. Can you check if there is anything wrong with my site?

0

Comments

2 comments

Date Votes
  • Support
    • Journey Support Team

    Hey Shama Shafiq It is totally normal and expected for RPMs to fluctuate and drop at the beginning of each month. Q1 also tends to be lower in terms of ad spend. 

    From a technical perspective, everything looks good. I'm seeing ads and I'm not seeing your script being optimized. 

    The majority of your content is focusing on names for different businesses and blogs and there's nothing wrong with that! Because each entry is on the shorter side, readers are able to scroll quickly and don't take as much time reading as they would a long-form blog post. When advertisers see that readers do not spend a lot of time on a post, they tend not to spend as much so the CPM is lower. 

    I'd work on slowing your readers down a bit - either by adding more detail or examples of niches that might fit the names you're providing or even more optimized photos. 

    0
  • Shama Shafiq

    Oh okay I'll work on that. Thank you for the response.

    0

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

Please sign in to leave a comment.

Powered by Zendesk