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2 comments

Date Votes
  • Official comment
    Support
    • Journey Support Team

    David nelson vaughn Thanks for reaching out! Our engineers are looking into this and we'll reach out when we have an update.

    Also, I noticed you have two Grow scripts running on the site. You'll want to remove one instance of the script so that only one is firing on the site, as this can impact reporting data. 

    Thanks!

  • Support
    • Journey Support Team

    Hey David nelson vaughn - I also wanted to jump in here and provide some insight on why some posts can have low or no impressions despite pageviews. Aside from your duplicate script which you've removed, our Engineers aren't finding anything that is wrong from a technical perspective on your site so there may be some other issues at play. 

    Brand Safety: Advertisers are looking to spend on brand-safe content. Advertisers use complex algorithms that comb pages for certain keywords, images, and topics, and if those things are present, they just won't spend. Posts that are not brand-safe have low CPMs and RPMs because advertisers are sensitive to those keywords and will usually refuse to place ads there. These keywords are wide-ranging and include topics such as sex, weapons, violence, and anything else that may not be considered family-friendly. Your site focuses mainly on the gaming niche, which is fine, but there are a lot of references to topics that advertisers may shy away from. 

    Time on page / Engagement: Impressions are how you are paid and they are earned based on whether a reader is coming to your page and engaging in your content. Low or no impressions can be an indicator that though readers are coming to your post, they are not staying long enough for ads to be in the reader's view. I'd look at your Google Analytics to make sure that readers are not only viewing your content but also scrolling through it as opposed to jumping on the page and jumping back off. If you're seeing a lot of traffic that isn't staying on the page, I'd check with your host to make sure this isn't malicious traffic or bot traffic. 

    You have a lot of traffic landing on your homepage: Homepage traffic tends to be jumpy and does not monetize well because advertisers aren't bidding competitively on it. The only ads served on your homepage are going to be the Universal Player (which demand is mostly based in the U.S. and other Tier 1 countries) and the Adhesion Ad. I'd look at where this traffic is coming from and see if you can direct it towards posts that have ideally been optimized for ad performance. 

     

    0

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