RPMs
Hi, I understand that in January it is normal for RPMs and CPMs to drop drastically. However, when can I expect it to increase?
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Hey Shama Shafiq - Rest assured, A drop in RPM/CPM is typical in Q1. January brings the beginning of Q1, which means lower advertiser spend and a much lower RPM. With this being a post-election year, it changes things up a bit too.
Every change of administration can change the business climate, so advertisers tend to wait until the new administration is up and running before they start planning out their budgets. Rest assured, you should start seeing those numbers begin to climb back up the further we get into Q1.
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Thank you Mary for clarification.
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