Revenue and Ads Issue Despite Increased Traffic

bouzekri oussama anouar

January 22, 2025 17:33

Hi Journey Support Team,

I've been experiencing a significant issue with my revenue and ads performance over the last month. Even though my traffic has increased and is primarily from top-tier countries, my earnings have either stagnated or decreased.

Here are some key details:

• Traffic Growth: My site’s traffic has increased noticeably in recent weeks.
• Traffic Source: The majority of the traffic is coming from top-tier countries like the US, UK, and Canada.
• Revenue Drop: Despite the rise in quality traffic, my revenue has declined or remained flat.
• Ad Performance: I’ve noticed a drop in RPM, CPM,

Could you please help investigate this issue? It seems unusual, given the improved traffic quality. I’m concerned there might be a technical issue with my account, ad placements, or configurations. my website link : weblo.info

I’d appreciate any insights or recommendations on resolving this and optimizing my ad revenue.

Thank you for your support!

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  Support

  • Journey Support Team

  January 27, 2025 16:01 Edited

  Hi bouzekri oussama anouar - It is fairly common for RPM/CPM to drop around Q1. You can read more about that here. 

  With 2025, we're seeing advertisers be more conservative with ad spend as they feel out the business climate under the new administration in the US. This is across the entire advertising industry. 

  When I visit your site, I'm seeing ads load up quickly and serving as expected. 

  

   

  As always, you'll want to make sure there aren't any conflicts with your Journey script  or your Grow script and that your posts are as optimized as possible.

   

   

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