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CPM and Impressions Per Pageview Not Improving For Specific Website

Kiran Batool

I've been using Journey by Mediavine for over 6 months across 6+ websites. I'm having issues specifically with https://funpackedlife.com/. Despite trying various optimizations, both the CPM and impressions per pageview remain low, unlike my other sites which achieve around ~$1.50 CPM and ~25 impressions per pageview.

Here are current stats of funpackedlife.com:

This is particularly frustrating because this site:

  • Contains long-form, engaging content
  • Is in a high-CPM niche
  • Gets traffic primarily from tier 1 countries

Could you please investigate this from your end? Perhaps recrawling the site might help identify any issues. I'm disappointed with the performance and would appreciate your help in finding a solution.

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Comments

3 comments

Date Votes
  • Support
    • Journey Support Team

    Hi Kiran Batool ! I checked the site and targeting looks good, but I did notice you have two ad script wrappers running. In some cases this can impact performance, so you'll want to remove one of the ad script instances and clear all caching to ensure only one is running.

    Thanks! 

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  • Kiran Batool

    Thanks alot for your reply! Yeah you are right, I will remove 1 script. What else do you suggest to improve CPMs and Impressions per Pageview? 

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  • Support
    • Journey Support Team

    Hey Kiran Batool - Here are some resources that can help: 

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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