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RPM Drop

Camilcia

Hi, since I joined Mediavine Journey in April, my RPM was around $30, it started falling in july and august and now it's at it's lowest point, $7. I still receive the majority of my traffic from the USA, what could cause the RPM to fall so dramatically?

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  • Support
    • Journey Support Team

    RPM is incredibly specific to the site and its audience so I always recommend avoiding comparing! Each site’s RPM is impacted by a ton of different factors like audience makeup, CPM, formatting, reader behavior, which devices or browsers most of their visitors are coming from, etc. 

    RPM isn’t the way you earn, but instead an average of how everything comes together. So as your CPM, traffic, and impressions fluctuate - so will your RPM. You can read more about that here.

    It's also not uncommon for RPM to drop at the start of the month, even more so as we go into the new quarter. 

    But I always recommend everyone to make sure there aren't any conflicts with your Journey script and that your posts are as optimized as possible

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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