Skip to main content

Highly Confused about the RPM’s.

Ritika Manna

I have noticed that whenever i get a increase in sessions, my rpm drastically decreases and the opposite for when my session is less, I get good rpms. And, it’s definitely not the first time i am noticing this so therefore i am urged to write this query that how is it possible? I do know that rpms are affected through lot of ways. But, i really find it really strange because it’s keeps happening pretty much frequently. 

-1

Comments

1 comment

Date Votes
  • Support
    • Journey Support Team

    Hey Ritika Manna - This actually isn't uncommon! 

    RPM measures your revenue in relation to your traffic and is all based on an equation: Revenue / Traffic * 1000 = RPM (You can read more about that here.) 

    Having your RPM increase or decrease doesn't automatically mean you made more or less money—it means that your traffic is monetizing at a different rate per 1000 sessions. All to say, any shifts in your traffic or earnings will impact your RPM! But it's perfectly normal for it to fluctuate as your traffic does. 

    1

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

Please sign in to leave a comment.

Powered by Zendesk