Urgent : Ad impressions are very low after 6 days

September 26, 2024 19:42 Edited

Hello,

I activated Journey 6 days ago. The first day I had 7.4 ad impressions per session but the last 5 days the ad impressions per session dropped to 0.74, 1.22, 0.5, 0.44 and 1.14.
In total, in 6 days I had 1379 sessions and 1948 ad impressions.

Is this normal at first? It seems pretty strange to me. I don't have a script optimization tool like WP Rocket or Perfmatters, I just use the cache and CDN of my host Kinsta.

Would you be so kind as to check my site and tell me what could be causing the problem?

Thanks in advance

Reda

Comments

1 comment

Support

Journey Support Team

September 24, 2024 19:41
Hey Guideduchien - I took a look at your site and I'm being served plenty of ads when I browse.
There is always a bit of a ramp-up period any time you switch ad management companies, so things can be a bit slow as advertisers learn how they want to spend on your site. The ramp-up period is very different from site to site. When you launch new programmatic ads, it can take time to rebuild the history between your site and the buyers as they figure out how they want to spend on your site. You've basically just hit the reset button on all your ad prices in the open marketplace.
Things like the age of your domain, your traffic makeup, and seasonality can all play into how long it takes. You can read more about that here.
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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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