Why is my RPM so low

September 12, 2024 22:36

Why is my RPM so low, it has been around $3 for almost three weeks then three days ago it went up to $13 then $10, now it is back to $3 what is wrong? Why is it so low?

This is my site.

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1 comment

Support

Journey Support Team

September 17, 2024 17:25
It is perfectly normal for RPM to fluctuate for a number of reasons. RPM compares your earnings (that you’ve already made) against your traffic to give you an idea of how much you’ve earned per 1000 sessions. You can read more about that here.
It looks like your RPM jumped up around the 9th and then averaged back out because your CPM and impressions that day were higher than average.
CPM and Impressions contribute directly to your earnings which calculates into your RPM so as those numbers fluctuate, so will your RPM.
It looks like you're running Google Analytics on your site so I'd recommend looking at what posts were trending at that time and seeing how they compare to your posts that are trending now and making sure they are as optimized as possible.
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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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