Lower than hoping for RPM

August 29, 2024 13:22

Hi there,

I’ve been on Journey close to 2 months now and I’m noticing that my RPMs on one of my sites has still been hovering around $5-$10 for quite some time now. I’m just wondering if there is a chance that these RPMs will improve sometime soon, I guess I was think they would be a little bit better because I haven’t heard of anyone having RPMs this low from Journey in the blogging groups on Facebook.
Any insight would be appreciated

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Official comment
Support

Journey Support Team

September 03, 2024 22:04 Edited
We generally don't recommend comparing your RPM with other sites, as there are a lot of different factors that go into that final result-- things like user behavior, content formatting, traffic makeup, trending posts, and advertiser spend can ALL impact RPM in a multitude of ways that aren't obvious when just comparing final results. You can read more about that here, but those examples are only really scratching the surface!
I'd recommend looking at which posts are trending among your readers and making sure they are as optimized as possible.

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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