How long is the RPM ramp up period?

HiThere

August 23, 2024 13:21

Hi. My first partial day on Journey was on the 7th of August 2024 (16 days ago). I was wondering how long it takes page RPMs to ramp up?

Currently, the highest page RPM on Journey is less than half what I was getting with a previous ad provider on the same site (I was with them in July 2024, so a historically lower RPM month).

I was wondering if there's a chance things could at least double with Journey in the next month or so? Or is that unlikely?

Thanks.

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Official comment
Support

Journey Support Team

August 23, 2024 14:00
Hi there!
The ramp-up period is very different from site to site. When you launch new programmatic ads, it can take time to rebuild the history between your site and the buyers as they figure out how they want to spend on your site. You've basically just hit the reset button on all your ad prices in the open marketplace.
Things like the age of your domain, your traffic makeup, and seasonality can all play into how long it takes RPMs to ramp up. You can read more about that here.

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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