Are my Ad impressions count normal?

CV

August 23, 2024 03:50

Hey, 

It has been 25 days since I joined Journey. In the first week, my 'ad impressions per page' hit a high of 9.09 (Aug 3). But as days pass, the ‘ad impressions per page’ is becoming lower. My lowest ‘ad impressions per page’ was on Aug 20th (4.87). 
 

As far as the CPM is concerned, the average is $1.25. 

And 90% of my traffic is from the US. 

What I notice is that when the impressions are higher, the RPM tends to be high. For example, on Aug 3rd, my rpm was $11.55 (9 ads per page). But on Aug 20th, it was $7.45. (5 ads per page)

My goal is to hit at least $30 RPM. When I see sites that hit such an RPM with Journey have around 25 impressions per page (consistent across many Journey sites). So it all boils down to increasing my ad impressions per page in order to increase the RPM. 
 

And to serve more ads, the posts need to be longer and well-formatted. And to my surprise, my top-performing posts tick both the boxes. For example, out of the top 4 posts, three posts have at least 27 sub-headings and 27 pictures each. The remaining post has around 15 subheadings and 10 photos. And, the paragraphs are broken into smaller sentences; font size and gap between lines are as recommended by Journey.  

So I guess there is enough room for more ad impressions per page. But these pages have an average 'ad impressions per page' of 9. Please refer to the below screengrab. 

My concern is that when the posts are longer and well-formatted with pictures, why are the impressions low in number? 

Are the posts need to be more longer? 

or Should I wait for some more time to get the system perform better since I am in the ‘ramp-up period’; If that's the case, how long should I wait to see more impressions per page, aka, when does the ‘ramp-up period’ end? 

Or is there something wrong with my pages (unknown code-level issues that prevent Journey from serving more ads)? 

As said earlier, my goal is serve at least 20-25 impressions per page so that I hit my RPM goal. Please guide me.       

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  Support

  • Journey Support Team

  August 27, 2024 20:39 Edited

  Hey CV, 

  Impressions are the number of all the ads a reader is served on the page, not the number of available ad placements. This number also includes refreshes. The goal is to keep readers on the page and engaged with your content which in turn will increase impressions and earnings. An ad impression is counted when at least 50% of the ad has been in view of the publisher for at least one second. I'm going to include some resources here that talk a little bit more about how impressions work and how to use them to gauge performance. 

  • Understand Impressions
  • Impressions Per Pageview 

  Typically ways that publishers increase impressions is by looking at their sites and checking to make sure they aren't offering any opportunities to jump around their content, or giving readers their most valuable content too early on in the post. I definitely recommend checking out this list of questions at the bottom of the Impressions Per Pageview article. They're based on recommended practices and are just good to have in the back of your mind when looking at posts with lower impressions.  

  I took a look at your site and I see plenty of ads serving in each ad slot so everything looks good on from the technical side with your selectors and script. 

  

  If you're ever concerned about your site's performance, the best practice is to make sure there aren't any conflicts with your Journey script and that your posts are as optimized as possible. 

  You can also test the pagespeed (I recommend using Google Pagespeed Insights) of posts with lower impressions. If you are not passing Core Web Vitals that can sometimes lead to lower advertiser spend and missed impressions. 

   

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