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Low RPM

Answered
Kieren

Hi, our rpms are pretty low even after a few months. We’ve never broke past $7. I’m seeing people on X and this forum with much higher rates. Can you check if everything is okay with our set up?

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  • Official comment
    Support
    • Journey Support Team
    Edited

    Hey Kieren,
    RPM is incredibly specific to the site and their audience so I always recommend to avoid comparing! Each site’s RPM is impacted by a ton of different factors like audience makeup, CPM, formatting, reader behavior, which devices or browsers most their visitors are coming from, etc. Two identical sites can have vastly different RPMs based on how their audience behaves alone.


    RPM isn’t the way you earn, but instead an average of how everything comes together. So as your CPM, traffic, and impressions fluctuate - so will your RPM. You can read more about that here.


    When I look at your site I’m seeing ads serve as expected so the next best thing to do is to make sure there aren't any conflicts with your Journey script and that your posts are as optimized as possible

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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