Inappropriate Ads
Hi,
My website focuses on family-friendly content. Mama's are often scrolling our site with their kids trying to find activities to do, so I absolutely cannot have any inappropriate or suggestive ads on my site. When I was with Google Ads, I was able to filter the type of ads that showed up.
Up until this point with Journey, that hasn't been an issue. However, today this is the ad that was on my site.

How can I make sure ads like this are not on my site?
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Hey Bethany,
We work hard to ensure that the ads on all of our sites fall under a PG rating. These blocks are in place across the board with all of our ad partners but occasionally ads are miscategorized and manage to slip past our filters.
Since our ads are programmatic and rely on keywords, ads will vary depending on the reader's cookies. For instance, a vegan site may refer to "no meat" across various posts, and that might indicate to advertisers that "meat" is a good keyword. Likewise, readers may have search histories that have similar keywords signaling to advertisers that they are the right audience for meat product-related ads. Oftentimes times clearing the browser's cache can help with this.
We have received feedback for ad filtering and it's definitely on our radar but it's not something we currently offer. Rest assured, when I visited your site I was seeing ads for Huggies, Progressive, Dollar General, and Lowes which were all of a PG rating.
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Adding on to this post since I have the same concern.
I'm also seeing Bluechew ads on trauma-related topics, especially for dissociative identity disorder, like on this post here.
Considering the last response from the Journey support team was 7 months ago and ad filtering still isn't offered, I daresay it's an important feature to have because the ads on a site have a way to affect that site's integrity and established trust with their readers.
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I agree, Jane. I really wish they would listen to the community that's asking for filtering.
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