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5 comments

Date Votes
  • Support
    • Journey Support Team
    Edited

    Hey Ana, 

    This is a great question! It's perfectly normal, if not expected for RPM to fluctuate. Because advertising is a live market, there will always be a lot of fluctuation in ad spend. When you add in reader behavior, geography, seasonality…fluctuation is definitely going to occur. 

    RPM compares your earnings (that you’ve already made) against your traffic to give you an idea of how much you’ve earned per 1000 sessions. You can read more about that here.

     


     

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  • Dale Richardson

    Hey Support 

    Sorry to jump in on this post. It's related to RPM, but my post seems stuck in “pending”

    I am a little confused at the moment and was wondering if you could help enlighten me. As you can see in the graph above/below (not sure where it will appear) I joined mid July and waited a while for the RPMs to ramp up. The RPM did ramp up, but it's now fallen off a cliff. 

    My traffic source has stayed the same (google organic), so I can't imagine that the user intention has changed for the people who are visiting my site.

    Can you help me understand, is this an reporting error by Journey, or is this what other people are experiencing?

    It's very frustrating that my traffic has started to climb, yet my CPM has dropped from $15 to $5. Feels like a right kick in the teeth.

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  • Support
    • Journey Support Team

    Hey Dale, 

    I was just about to answer your post but I'll jump in here to keep everything streamlined! I do see that there was a drop around the start of August, which is expected at the start of a new month as advertising budgets reset. 

    July is definitely jarring, even if you're not ramping up with an all-new ad management company. I made a post about that here. 

    The best thing to do is make sure your site is as optimized as possible, but things should start looking up the further we get into Q3. 

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  • Austin

    Hi, is it normal that whenever my traffic goes up, my RPMs drop, and when traffic decreases, my RPMs increase? It seems like higher traffic doesn’t necessarily lead to higher RPMs.

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  • Support
    • Journey Support Team

    Hey Austin 

    RPM measures your revenue in relation to your traffic and is all based on an equation: Revenue / Traffic * 1000 = RPM

    Having your RPM increase or decrease doesn't automatically mean you made more or less money—it means that your traffic is monetizing at a different rate per 1000 sessions. Any shifts in your traffic or earnings will impact your RPM. 


     

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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