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Why Are My RPMs so Low?

Debbye Jean

Initially I was pleased with my RPMs as they were like $20-25 sometimes more. The whole month of July they were way lower and they still are in August. Can u please check and make sure everything is ok with my site. I’m really disappointed in these numbers. 

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Comments

1 comment

Date Votes
  • Support
    • Journey Support Team
    Edited

    Hey Debbye, 

    July is the start of Q3 and is always a bit of a shock to the system. July 1st is the start of a new month and a new quarter which means advertising budgets are being reset in a big way. I made a post about that here that I definitely recommend giving a read! 

    July is always a bigger slump, but it is perfectly normal for RPM to drop around the start of a new month. This should all bounce back as we get further into Q3.

    The best thing to do is make sure your site is as optimized as possible! We have a help article here that could help. 

    But just to be safe I did take a look over your site and your script looks good and I'm seeing ads when I visit your site. So from a technical perspective, everything looks good. 

    P.S. I have GOT To make that Vegan Naan! 

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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