RPM Decreased at the start of the month
AnsweredHi,
My RPMs decreased drastically as soon as August started. Does this happen because the month has just begun?
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Hey Sharma - that's totally normal. Advertiser budgets tend to reset at the beginning of the month, but they normally even out the further into the month/quarter we go.
The best thing to do is make sure your content is as optimized as possible in the meantime. Taking a quick look around your site, there's a lot of attention going to posts that are focused on lists and names. Sometimes readers can scroll through these posts pretty quickly and blow past an ad impression or two. It might be good to throw in some pictures here and there to encourage people to slow down a bit and engage. Plus beautiful, high-quality photos can often be good for SEO!
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Hi Mary!
Thank you so much for the tip will definitely work on adding pictures to my content.
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