Event-Driven Ads are an innovative ad format that displays overlay ads in response to specific user interactions on your site. These ads are designed to maximize engagement by appearing at optimal moments during the user journey, creating additional revenue opportunities without disrupting the core content experience.
What Are Event-Driven Ads?
Event-Driven Ads trigger based on user actions and behaviors rather than appearing at fixed positions on the page. This dynamic approach:
- Responds to user engagement signals - Ads appear when users are most likely to engage
- Creates natural advertising moments - Integrates seamlessly with user browsing patterns
- Optimizes for viewability - Appears in response to active user behavior
- Generates incremental revenue - Provides an additional monetization stream alongside existing ad placements
How It Works
Event-Driven Ads format uses an overlay display that activates based on specific triggers during a user's session on your site. The system monitors user interactions and displays ads at appropriate moments to maximize both user experience and advertiser value.
Key Features
- Non-intrusive design - Complements existing ad stack without interfering with standard ad units
- Smart triggering - Activates based on user engagement patterns
- Performance tracking - Revenue and performance data available in your Ad Unit Report
- Publisher control - Easily enable or disable through Dashboard settings
Enable Event Driven Ads
- Go to your Mediavine Dashboard
- Navigate to Settings > Ad Settings
- Find the Event-Driven Ads setting
- Toggle to Enable
- Save your changes
Event-Driven Ads will start serving on your site within 24 hours of enabling the setting.
Viewing Performance
You can track the performance of your Event-Driven Ads directly in the Dashboard:
- Go to Reports > Ad Unit Report
- Look for the Event-Driven Ads line item
- View revenue, impressions, and other key metrics
Event-Driven Ads revenue is tracked separately from your standard ad units, allowing you to see the incremental lift this format provides.
Frequently Asked Questions
Will this affect my existing ad performance?
No. Event-Driven Ads are designed to be incremental, meaning they create new revenue opportunities without competing with existing ad placements.
Does this impact page load speed?
The ad implementation is lightweight and optimized for minimal impact on site performance.
Can I control when and where these ads appear?
The triggering logic is managed by our partners' optimization algorithms to ensure the best balance of user experience and monetization. You can enable or disable the entire format through your Dashboard settings.
How is revenue calculated?
Event-Driven Ads revenue is tracked separately in your Ad Unit Report, allowing you to see exactly how much additional revenue this format generates.
Will this affect my user experience metrics?
The format is designed with user experience in mind. During the beta phase, we're closely monitoring engagement metrics to ensure positive outcomes for both publishers and users.