Journey by Mediavine In-Content Ads are placed using Coalition for Better Ads (CBA) standards.
Mediavine is a member of the Coalition for Better Ads, a group dedicated to improving the online advertising experience and we’re helping to bring that same integrity to Journey.
With this industry-leading in-content logic, we intelligently space your in-content ads to help ensure we are within the CBA guidelines.
We want to make sure our publishers are in control of their content and how ads are placed so you do have the ability to adjust your density based on what you feel works best for your site.
Within your Journey Settings in the Grow Publisher Portal, you’ll find Ad Density Settings.
Your settings are set to Optimal by default. We recommend keeping your Ad Density settings here. We have done extensive testing and research to strike the perfect balance between your revenue and your reader’s experience.
Regardless of which setting you choose, Ad Density will intelligently place ads based on the length and structure of your content. This means that the number of ad slots will vary from post to post.
The slider allows you to choose the setting you want, and allows for a preview in our diagram to see what the shift looks like.
*Please note that moving this setting below optimal will likely bring down overall revenue and RPM. If you are struggling to understand how your site could perform better, we’d encourage you to look here and ensure that ads are optimally placed.