Your Journey Analytics Dashboard offers additional information and metrics that can help you understand how readers are using your site, as well as how to increase overall revenue and RPM.
Page-Level Reporting is the best place to find actionable items, so let's take a quick peek at what Page Level Reporting is, where to look, and what all of it means.
Where to Find Page Level Reporting in the Journey Dashboard
Page-Level Reporting can be found by locating the Your Top Pages section in the Journey Analytics Dashboard (Grow Publisher Portal > Your Website > Analytics).
You’ll click on Analytics and then scroll all the way to the bottom of the main page.
The Top Pages displayed are dependent on the date range you set: Yesterday, Last 7 Days, Last 30 Days, or Last 90 Days. The Analytics Dashboard defaults to the Last 30 Days.
We provide data on your TOP 20 PAGES. This makes it simple to surface action items and opportunities to optimize the posts that are seeing the bulk of your traffic. You can also export (via the Download .csv function) to see a detailed breakdown of your Top 50 pages.
The Top Pages portion of the Dashboard offers a breakdown of:
- Pageviews
- Impressions Per Pageview
- CPM
- Earnings
You can sort this data by hovering over the titles of each column heading. Clicking once will sort highest to lowest, and clicking twice will sort lowest to highest.
A Few Easy Ways to Use Page Level Reporting
- With pages sorted in the default view (by pageviews, highest to lowest), you can focus your attention on the pages your readers see most to be sure they are properly monetized.
- Scan the Impr/Page (Impressions per Pageview) column to surface any outliers that may be serving a lower number of impressions per page compared to the rest. Click through to each post and view them on a mobile device (or by using developer tools to mimic a mobile device) and in an incognito or private window. This will help you to experience that post or page in the same way your readers are more likely to.
- Use these easy tips to Optimize for Ad Performance.
- With data still sorted by pageviews high to low, take note of a few things:
- Establish the median CPM so that you can determine which posts are higher and which posts are lower.
- For pages that are lower, what stands out? Look for keywords that might be anti-targeted, or content that might not be brand-safe. This can include images as well as written content. You can also test the pagespeed of lower CPM posts. If you are not passing Core Web Vitals that can sometimes lead to lower advertiser spend.
- For pages that have a CPM that is higher than the median, what stands out? What sort of content is it? Think about who that audience is and what might make them more attractive to advertisers (this can include looking into your analytics for things such as traffic sources or countries of origin). The more you can understand about your actual audience will help you to create more content that will not only appeal to them, but you’re also likely to make more on.
Other Action Items
- Do keyword research around your higher value content to surface new ideas for the same audience.
- Backlinks, including internal backlinks, can high-performing posts in search results and will help you to drive organic traffic to posts that will improve your bottom line.
- Once you know what traffic sources are yielding high-CPM results, consider your marketing efforts there and how to increase them.
- Include those posts (when they are relevant in upcoming newsletters.
- Adjust the date range in the Dashboard to reflect the Last 3 Days. Is there an older or less-optimized post that's trending? Be sure you’ve done all you can to optimize each post (formatting, pagespeed, email capture, product links, backlinks, and images)