Advertisers are looking to spend on brand safe content. If monetization with display and video ads is the goal with your site, we'd recommend creating content that falls within common advertiser policies.
The partners and exchanges that facilitate spend on your site use complex algorithms and bots that comb pages for certain keywords, images, and topics, and if those things are present, ad spend can be restricted. It’s important to know that typically these algorithms do not take context into consideration.
Content that can be flagged for brand safety issues can include (but is not limited to):
- Violence (even in a historical or news-related capacity)
- Weapons (even in the context of things like gaming)
- Nudity (this can include any posts that just have too much skin in images as well as illustrations)
- Hacking
- Software Pirating
- Containing, promoting or linking to any form of illegal activity (this also includes things that may be legal on a state-by-state basis but are not federally legal)
Journey by Mediavine explicitly prohibits
- Material that promotes violence or discrimination based on race, ethnicity, sex, gender, sexual orientation, religion, national origin, physical ability, mental ability, or age
- Material that contains unlawful, indecent, incendiary, abusive, harassing or otherwise objectionable content
- Material that defames, abuses, or threatens physical harm to others
- Inappropriate newsgroup postings, chat or forum abuse, unsolicited e-mail (SPAM)
- Torrent sites
- Pornographic content
- Sites illegally distributing copyright protected content
- Material that infringes or appears to infringe the intellectual property rights of any person or contravenes or appears to contravene any applicable laws, regulations or code of conduct
- Hacking
- Software Pirating
- Containing, promoting or linking to any form of illegal activity
If your site is flagged for violating brand safety
We will consider and review the content posted to any relevant website or social media channel when deemed necessary via review committee and established procedures and protocols.
In its sole discretion, the Journey Brand Safety Panel may pause ad management services on any site that is under review.
Journey will take any necessary actions in line with our terms and conditions for any site that is found to have objectionable content that does not comply with our terms.
We want you to write the content that inspires you, but being mindful of brand safety will help avoid violations. You can always block ads on specific pages if the material can’t be tailored.