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RPM is still low

Hung Jet Tan

I'm in the women fashion niche, and typically last year at around this time, RPMs would've already recovered to normal levels. However, we're at the end of January of 2026 and RPMs still have not shown signs of recovery. 

It's just flatlining at the same level.

My traffic quality has been the same (U.S readers) and nothing's changed. So what gives? 

1

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1 comment

Date Votes
  • Mickyworldng

    Hello Journey Support Team,

    I hope you’re well.

    I’m reaching out regarding a noticeable drop in my site’s RMP. Over the past period, my traffic levels have remained consistent, but the revenue per mille appears significantly lower than expected.

    Could you please review my account and confirm if everything is optimized correctly on your end? I would appreciate any insights into potential causes such as ad demand, fill rate, placement adjustments, or optimization opportunities that could help improve performance.

    If there are any recommendations I should implement to increase RMP, please let me know and I will take action immediately.

    My site URL is: https://mickyworldng.com/

    Thank you for your support.

    0

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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