RPM is still low

January 26, 2026 18:29

I'm in the women fashion niche, and typically last year at around this time, RPMs would've already recovered to normal levels. However, we're at the end of January of 2026 and RPMs still have not shown signs of recovery.

It's just flatlining at the same level.

My traffic quality has been the same (U.S readers) and nothing's changed. So what gives?

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