Recently joined, seeing low RPM. I need suggestions

November 18, 2025 16:03

I recently joined Grow by Mediavine and I am seeing low RPM. Typically, when do i see increasement, i have long articles, real estate niche and 99% of users are from US and on average 10k-15k users daily. I need some suggestions how can i optimize my post type to generate more revenue and increase the RPM.

Site: ouroldhouses.com

Comments

1 comment

Qendrim

January 20, 2026 15:28
I’m in a similar situation and would appreciate some data-driven insight from those who’ve already stabilized RPM with Grow.
My stats:
- ~40,000 pageviews/day
- ~577k pageviews/month
- ~95–99% US traffic
- Long-form emotional / story content
- Traffic mainly from Facebook (older US audience)
Before Grow, with AdHub + RevContent, I was averaging ~$19–20 RPM.

My questions:
1. How long did it realistically take (30 / 60 / 90 days) for RPM to stabilize or increase for you?
2. Did Grow ever surpass your previous setup if you came from AdHub / Monumetric / similar?
3. What specific on-page changes actually moved the needle?
  (article length, image frequency, pagination, ad density tweaks, etc.)
4. For Facebook-heavy traffic, is Grow structurally limited on RPM compared to other setups?
I’m fine with optimization, but I need to understand whether this is a temporary ramp-up or a hard ceiling, so I can decide if staying makes sense.
0

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

Please sign in to leave a comment.