Why RPM is low?

November 11, 2025 06:32

I’ve been getting more than 10K sessions, and I’m also receiving traffic from Tier 1 countries. Around 90% of the traffic is from desktop, yet my RPM is still low in the niche I’m working on. Can you help me troubleshoot the issue?

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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