Skip to main content

Significant RPM Drop Despite Increased Traffic

hamza bentaib

Hi Mediavine Support Team,

I hope you’re doing well. I’m reaching out because I’ve noticed a significant and unusual drop in my RPM and overall ad revenue on my site  during the second half of October.

What’s confusing is that my traffic and pageviews have actually increased — as you can see in my attached screenshots/video — yet my RPM fell sharply from around $30–$40 earlier in October to nearly $10 by the end of the month.

Could you please review my account to see if there are any technical issues, ad demand changes, or settings that might be affecting performance? My site continues to receive strong engagement and consistent traffic growth, so this drop seems unrelated to audience decline.

I would greatly appreciate your help identifying the cause and applying any necessary fixes or optimizations to restore normal RPM levels.

Thank you very much for your time and assistance.

 

2

Comments

2 comments

Date Votes
  • Julie Boston

    I am dealing with the same issue. My RPMs were great and now that I'm getting record amounts of traffic my RPM drops in HALF on my highest traffic days. I had $27 RPMs and then my traffic shot up to 2k page views and RPM was cut in half. I made a total of $13 yesterday. That is simply unacceptable. 

    0
  • Ritu Nirban

    The same thing is happening with me. I wont say that my traffic has increased from the last month. But traffic is not very less, still my blog gets around 1200 sessions every single day. But the rpm is so low. Its like between $5 to $8. I am very disappointed.

    1

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

Please sign in to leave a comment.

Powered by Zendesk