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Lower RPM than Adsense

Moumita Samanta

Dear Grow Support Team,

I’m writing to seek your guidance regarding the RPM performance on my website, fxxxxxxxs.org, since I joined Grow 50 days ago. While I understand that many factors can influence RPM, I’ve observed a noticeable drop compared to my previous experience with AdSense.

To provide context:

  • With AdSense, my RPM typically ranged between $10.5 to $12.
  • Since switching to Grow, the RPM has only reached a maximum of $8 so far.

I’ve heard from various sources that platforms like Grow (or Mediavine) often help creators in general niches achieve RPMs around $20 or more. Given that my niche—Travel, Festival, LifeStyle, and Fashion—is known for high commercial intent and competitive advertising bids, I was expecting to see at least similar or better performance.

For your reference, I’ve attached:

1. AdSense Earnings (from 1st January 2025 to 12th April 2025)

2. Grow/Journey Earnings (from 12th April 2025 to present)

Could you kindly check if there’s anything I may have overlooked in terms of site setup, ad placement, or optimization that could be impacting my performance? Also, I’d appreciate it if you could share any benchmarks or insights regarding RPM ranges for similar content niches within Grow.

Thank you very much for your time and support. I look forward to your feedback.

Warm regards,
Moumita Samanta

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Comments

3 comments

Date Votes
  • Moumita Samanta

    Dear Journey Team & Community,

    I’m writing to follow up regarding the low RPM I’ve been experiencing on my site F*******g**, even after more than 2 months with Grow/Journey. Despite correct implementation and active monitoring, my RPM has remained between $7–$9, while AdSense consistently provided $10.5–$11.

    My site focuses on Fashion, Festivals, Travel, and Events—a niche known for strong commercial value and competitive bidding. Based on Grow/Journey's premium positioning, I had expected equal or better monetization.

    Unfortunately, I haven’t received a response to my earlier message, and the performance remains unchanged. I would truly appreciate clarity on the following:

    • Is this RPM range typical for my niche on Grow/Journey?
    • Could there be settings or optimization issues on my side?
    • Or is Grow/Journey currently unable to deliver premium advertiser value for this niche?

    If this is the normal expected performance, I may need to reconsider and either return to AdSense or explore other networks. I simply cannot continue at a loss under the label of a premium platform.

    Thank you for your time and any insights you can provide.

    Best regards,
    Moumita S.

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  • Vikas Arya

    Hi Moumita Samanta
    Same issue here even my RPM is lower than adsense. 
    And these guys don'teven bother to response. i am considering switching back to adsense.
    Also in screenshot you shared, adsense RPm is based on nuber of pageviews , journey is showing RPM based on sessions, change it to pageviews RPM , thats how you will be able to compare true RPM
     

    1
  • Abdelkhaleq ELKADIRI

    Same thing here! it's been 2 weeks now that my RPM is less than 4$ !

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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