RPM significantly dropped

Jeena

April 12, 2025 17:23

Hi,

I’ve noticed that my RPM has dropped significantly compared to the same period last year. It’s closer to $9. That’s nearly half, and I just wanted to check if this kind of drop is considered normal or if there might be something going on with my setup.

I haven’t made any major changes to my site recently, so I’m a bit concerned.

Thanks so much in advance!

Jeena

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Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

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