Skip to main content

RPM Changed

Completed
Muhammad Bilal Khan
Edited

Hi there

I'm noticing some weird RPM changes for last three days. The RPM were different for last three days when they were updated at the latest. But as of now those RPMs are dropped. 

Also, my sessions and page views are dropped by about  50% on Journey's dashboard (last 2 days). But they are totally fine on GA4.

Can anybody check what's wrong with my reports. Why am I getting these unusual changes?

0

Comments

2 comments

Date Votes
  • Official comment
    Support
    • Journey Support Team

    Hi Muhammad Bilal Khan ! RPM can fluctuate based on traffic since RPM is just Revenue / Traffic * 1000 = RPM. You can read more about that here.

    For your analytics, I would make sure the GA4 account connected to the dashboard is implemented with the standard method of having the GA4 tag in the <head> area of the site without any additional optimizations. Otherwise, this could lead to issues with tracking your sessions. 

    I would also make sure the GA4 account connected to the dashboard matches the GA4 account that's pulling in all of your sessions data and that this account is in New York Eastern time.  It's good to note as well that GA4 data isn't finalized for the two previous days until two days later at 10am EST due to how GA4 gathers data, so this can also lead to discrepancies. You can read more about that here.

    Thank you!
     

  • Muhammad Bilal Khan

    I know that RPM is based on the incoming traffic. What I'm trying to say is the RPM for 18 Feb was high when I checked it yesterday but today that same day's RPM is dropped. 

    Why did that happened?

    0

Journey is Self Supported

Our support staff is monitoring this forum everyday for bugs related to ad delivery, the display and functionality of the Journey dashboard, and any bugs related to the onboarding process. We are typically unable to assist with non-bug related issues like RPM performance expectations, issues setting up the ads.txt file, and questions already answered by our existing help docs. Read here for a more detailed breakdown of how Journey is self-supported and our recommendations for how to find answers to common issues.

Please sign in to leave a comment.

Powered by Zendesk